Privacy Policy
Last updated: 24 September 2026
At DART & LINE, we respect your privacy and are committed to handling your personal information responsibly.
This Privacy Policy explains how we collect, use, store and share personal information when you visit our website, place an order, contact us or otherwise interact with our store.
Information We Collect
Depending on how you interact with our store, we may collect information including:
- Your name
- Email address
- Billing address
- Shipping address
- Phone number, if provided
- Order and transaction information
- Customer service communications
- Device and browser information
- IP address and approximate location information
- Website activity and interactions
- Marketing preferences
- Information you voluntarily provide through forms, reviews or messages
Payment information is processed through secure third-party payment providers. We do not normally receive or store your complete payment card details.
How We Use Your Information
We may use your personal information to:
- Process and fulfil your orders
- Arrange shipping and delivery
- Send order confirmations and shipping updates
- Process returns, replacements and refunds
- Provide customer and product support
- Respond to enquiries
- Prevent fraud and protect the security of our store
- Maintain transaction and business records
- Improve our website, products and customer experience
- Analyse website performance and customer behaviour
- Comply with legal obligations
- Send marketing communications where permitted
Legal Bases for Processing
Depending on the purpose, we may process your personal information on one or more legal bases, including:
Contract
Where processing is necessary to process your order, take payment, arrange delivery, manage returns or provide customer support.
Legal Obligation
Where we need to process or retain information to comply with tax, accounting, fraud-prevention or other legal requirements.
Legitimate Interests
Where processing is reasonably necessary to operate and improve our business, prevent fraud, protect our website and provide effective customer support.
Consent
Where you have given us permission, such as for certain marketing communications or non-essential cookies where consent is required.
How We Share Personal Information
We may share personal information with trusted service providers where necessary to operate our store, including:
- Shopify
- Payment processors
- Shipping and fulfilment providers
- Delivery carriers
- Customer service providers
- Analytics providers
- Marketing and advertising services
- Fraud prevention and security providers
- Professional advisers
- Authorities where required by law
These providers receive only the information reasonably necessary to perform their services.
We do not sell personal information in the ordinary sense of selling customer data for money.
Shopify
Our online store is powered by Shopify.
Shopify may process personal information on our behalf to provide ecommerce, checkout, payment and related store services.
Shopify may also process certain information under its own privacy terms depending on how you interact with its services.
Cookies and Similar Technologies
Our website may use cookies and similar technologies to operate essential website functions, maintain shopping cart functionality, remember preferences, understand website traffic, analyse performance and support marketing where permitted.
Where required, non-essential cookies will only be used according to your preferences or consent.
You can also control cookies through your browser settings. Disabling certain cookies may affect website functionality.
Marketing Communications
If you subscribe to marketing communications, we may send you information about DART & LINE products, promotions, offers or related updates.
You can unsubscribe at any time using the unsubscribe link contained in our marketing emails or by contacting:
Unsubscribing from marketing communications does not affect transactional emails relating to your orders.
International Data Transfers
Some of our service providers may process or store personal information outside the United Kingdom.
Where applicable, appropriate safeguards may be used to protect personal information transferred internationally in accordance with applicable data-protection laws.
Data Retention
We keep personal information only for as long as reasonably necessary for the purposes for which it was collected, including order fulfilment, customer support, returns, disputes, accounting, fraud prevention and legal or regulatory requirements.
Your Privacy Rights
Depending on applicable law and your circumstances, you may have the right to request access, correction, deletion, restriction, portability or objection in relation to your personal information.
You may also withdraw consent where processing is based on consent.
To submit a privacy request, contact:
We may need to verify your identity before completing certain requests.
Complaints
If you have concerns about how your personal information has been handled, please contact us first so we can attempt to resolve the issue.
If you are located in the United Kingdom, you may also have the right to raise a complaint with the Information Commissioner's Office (ICO).
Security
We take reasonable technical and organisational measures to protect personal information.
However, no online service or electronic storage system can guarantee absolute security.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our website, business operations, service providers or legal requirements.
The latest version will always be published on this page.
Contact Us
For privacy-related questions or requests:
DART & LINE
Email: thedartline@use.startmail.com
The type of information a UK privacy notice should disclose such as purposes, retention and who data is shared with is consistent with current ICO guidance.